PPC Bid Management

PPC bid management is the art of strategically raising your bids to ensure that your ads  remain in a prominent position on the SERPs, but at the same time, not over doing it so that you are still maintaining a cost effective cost per click. (CPA).
The best way to go about this is to systematically [...]

What Makes a Good PPC Ad

What Makes a Good PPC Ad
PPC Ad Copywriting is a learned art, here are some tips to improve yours
This is a question I get asked often: What makes a good PPC (Pay Per Click) Ad?  And here is a simple way to answer it.

Title – the attention grabber.  This short line is what will make [...]

AdGroups ? Defining

AdGroups – What are they and how to use them
Pay Per Click Advertising Tips
AdGroups are a group of similar ads and associated keyword phrases grouped together under a common theme.
This is one of the most powerful methods of pay per click advertising to target specific webpages of your site, and thus improving the quality score [...]

Conversion Rate Optimisation

Now I am guessing a lot of you out there don’t know what Conversion Rate Optimisation (CRO) is – hell, some of you may not even know what a conversion rate is… so here are the basics.
Conversion Rate
Conversion Rate is simple to calculate:  Take the number of impressions an ad has and divide that number [...]

Call to Actions

Call to Actions – the Subtle art
When I started in the internet marketing industry over five years ago, Call to Actions (CTA’s) were seldomly spoke of.  Now they are an important part of every page of your website.  Whether those pages are been built for organic rankings or as landing pages for Pay Per Click [...]

PPC Landing Pages

PPC Landing Pages – The Art of Increasing ROI
Pay Per Click ads can truly benefit from a well written and optimised landing page.  This is one of the many ways that PPC and SEO (Search Engine Optimisation) can actually work together.
Once your SEO Consultant has done the work and optimised your site, your ppc management [...]

Googles Hippocracy

Isn’t it ironic that a major search engine that does not give value to paid links for search engine rankings would be displaying Ads for the services?
I did a few searches the other day on Google, my best friend, and was surprised to see paid link services showing up in prominent positions – needless to say that [...]

Contextual Advertising

What is Contextual Advertising?
Contextual Advertising is a form of pay per click advertising where the web user is shown an advertisement based on the content that is displayed by the website he is visiting.
Contextual Advertising has several benefits in that the user is shown:

Advertising relative the content he is viewing
Advertising that does not conflict with [...]

PPC News Roundup for 1/8/2010

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Google is definitely reaching new heights with their mobile ventures. Search Engine Land reported this week that Google is to introduce Click-to-Call (billing) in Ads on Mobile Devices. It will work much like the clicks to a website, except a click will lead to a phone call.
Tis the season [...]

Our Greatest Hits for December 2009

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The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips.
Need to improve your quality scores and gain better PPC performance? [...]

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